What do people do on Chinese Valentine's Day? Inventory of hot topics on the Internet in the past 10 days
Qixi Festival (the seventh day of the seventh lunar month), as a traditional Chinese Valentine's Day, has become an important festival for young people to express their love in recent years. The following is an analysis of the trend of Qixi Festival activities based on the hot topic data of the entire network in the past 10 days (as of August 2023).
1. Statistics on hot topics
| Topic Category | Number of hot searches | Platform distribution |
|---|---|---|
| Recommended Chinese Valentine’s Day gifts | 12 million+ | E-commerce platforms account for 65% |
| How couples date | 8.9 million+ | Short video platforms account for 70% |
| Singles activities | 5.6 million+ | Social media accounts for 55% |
| Traditional cultural experience | 3.2 million+ | Knowledge platform accounts for 60% |
2. Analysis of mainstream activity types
1. Romantic date
Data shows: 83% of couples plan to go out on dates. Popular choices include:
| Activity type | heat index |
|---|---|
| Starry Sky Theme Restaurant | ★★★★★ |
| DIY handmade experience | ★★★★☆ |
| night amusement park | ★★★☆☆ |
2. Exchange of gifts
This year’s popular gifts present three major trends:
| gift type | year-on-year growth |
|---|---|
| Smart wearable devices | 45% |
| Intangible cultural heritage handicrafts | 38% |
| Customized perfume | 32% |
3. Single economy
Single people have given rise to new consumption patterns:
| Service type | Booking growth |
|---|---|
| Pet boarding service | 210% |
| Candlelight dinner for one person | 180% |
| Script Killing Special | 150% |
3. Regional special activities
Different regions present different ways of celebrating the festival:
| area | Featured activities |
|---|---|
| Jiangsu, Zhejiang and Shanghai | Hanfu Parade and Qiqiao Market |
| Sichuan and Chongqing Region | Hot Pot Couple Set Meal |
| Guangdong, Hong Kong and Macao | Chinese Valentine's Day Loy Krathong Festival |
4. Observation of consumption trends
This year’s Chinese Valentine’s Day consumption presents three new characteristics:
1.The rise of experience economy: 62% of consumers are more willing to pay for experiential consumption
2.cultural return: The number of searches for traditional begging craft courses increased by 300% year-on-year
3.Single friendly: Commercial services for singles increased by 175% year-on-year
5. Special reminder
According to public opinion monitoring, please note:
• Hotel reservations need to be made 3-5 days in advance. Some cities are already fully booked.
• Be wary of the "Chinese Valentine's Day limited" consumption trap, the use of price comparison tools has surged
• Traditional cultural activities will be held in many places. It is recommended to pay attention to official information.
The Chinese Valentine's Day is evolving from a single Valentine's Day to a multicultural festival, with both sweetness and romance, as well as cultural heritage, and is more inclusive of the holiday needs of singles. No matter which method you choose, the most important thing is to convey your sincere emotions and create your own holiday memories.
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