How about Liaocheng RT-Mart? ——Analysis of hot topics and consumer feedback on the entire network in the past 10 days
Recently, Liaocheng RT-Mart, as a well-known local supermarket chain, has once again become the focus of hot discussion on social platforms and local life forums. This article combines hot topics and consumer feedback from the entire Internet in the past 10 days to analyze the real experience of RT-Mart in Liaocheng from multiple dimensions such as price, service, and product quality.
1. Statistics of hotly discussed topics on the entire network (last 10 days)
| Topic keywords | Discuss the popularity index | Main source platform |
|---|---|---|
| Liaocheng RT-Mart price | 8,200+ | Weibo, Douyin, local forums |
| RT-Mart member discounts | 5,600+ | Xiaohongshu, WeChat community |
| Fresh product quality | 4,800+ | Dianping, Tieba |
| 618 promotion | 3,900+ | E-commerce price comparison platform |
2. Analysis of consumer key evaluation dimensions
1. Price competitiveness
Discussions on price accounted for 42% in the past 10 days. Most consumers believe that RT-Mart has advantages in grain, oil and non-staple food products. Compare the prices of some products in other local supermarkets:
| Product name | RT-Mart price | Average price of competing products |
|---|---|---|
| 5L Luhua Peanut Oil | ¥129.9 | ¥135-142 |
| Mengniu Deluxe pure milk | ¥59.9/box | ¥62-65 |
| local eggs | ¥4.98/catties | ¥5.2-5.5 |
2. Service quality performance
The Weibo topic #liaocheng RT-Mart Service# has been read 120,000 times, and positive comments are concentrated on:
- Checkout efficiency is high (average waiting time during peak periods is 8-10 minutes)
- The return and exchange process is convenient (93% of complaints are resolved within 2 hours)
- The free parking period is extended to 3 hours
3. Reputation of fresh food products
| Category | Positive rating | Main points of complaint |
|---|---|---|
| Vegetables and fruits | 86% | Some items on sale are not fresh enough |
| Aquatic meat | 79% | Incomplete categories in the afternoon session |
| baked goods | 91% | Freshly baked bread is served during fixed hours |
3. Highlights of 618 promotion activities
Recently, RT-Mart launched the "618 Mid-year Celebration" event, which triggered three major discounts among consumers:
1. Daily limited flash sale: open at 10:00/15:00/20:00 every day from June 16th to 18th
2. 30 yuan discount coupon for purchases over 199 (membership discount can be added)
3. Buy one and get one free in the fresh food section (designated products)
4. Summary of improvement suggestions
Based on consumer feedback, there are three directions that need to be optimized:
-Shopping line design: 42% of the respondents believe that promotional piles affect traffic
-Online delivery time: Delivery delays in the evening hours average 25 minutes
-Product display update: The frequency of replenishing shelves in the frozen product area needs to be increased
Summary:Liaocheng RT-Mart continues to maintain competitiveness in terms of price advantage and membership services. The quality of fresh products is generally up to standard, and the 618 promotion is full of sincerity. Consumers are advised to pay attention to the morning hours when shopping for fresh food, and make reasonable use of membership points for deductions to obtain a better shopping experience.
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