What women's clothing brand is Co? An inventory of hot topics and trends across the Internet in the past 10 days
Recently, women's clothing brands and consumer trends have once again become the focus of heated discussions on social platforms. From celebrity styles to sustainable fashion, consumers' choices for brands have become increasingly diversified. The following is a compilation of data on popular women's clothing brands and related topics across the Internet in the past 10 days to help you quickly grasp the fashion trend.
1. Top 5 most searched women’s clothing brands
| Ranking | brand name | Hot search index | core topics |
|---|---|---|---|
| 1 | COS | 98,000 | Minimalist commuting style |
| 2 | URBAN REVIVO | 72,000 | Star joint series |
| 3 | IMMI | 65,000 | Domestic high-end design |
| 4 | OTHER STORIES | 59,000 | Nordic retro style |
| 5 | SHORT SENTENCE | 43,000 | Environmentally friendly fabric applications |
2. The three major dimensions that consumers are most concerned about
| Focus on dimensions | Proportion | Typical comments |
|---|---|---|
| Cost-effectiveness | 42% | "Bought 3 pieces of UR's new models for less than 800 during the discount season" |
| Design uniqueness | 35% | "IMMI's three-dimensional tailoring suit is really slimming" |
| sustainability | 23% | "Supporting SHORT SENTENCE's Regenerated Fiber Initiative" |
3. Analysis of popular items
Xiaohongshu platform data shows that the following items have seen a surge in discussion volume in the past week:
| Category | Represent the brand | Hot selling style | price range |
|---|---|---|---|
| blazer | COS | Silhouette wool-blend style | 1200-1800 yuan |
| knitted dress | OTHER STORIES | Cable high neck long style | 600-900 yuan |
| overalls | URBAN REVIVO | Multi-pocket functional style | 300-500 yuan |
4. Insights into emerging consumer trends
1.Increased demand for scene-based outfits: The home office scene has given rise to "comfortable business style", and searches for shirts with a pajama-like feel have increased by 67%
2.A leap in awareness of national brands: The Weibo topic #support中国Design# has been read 240 million times, and brands such as IMMI are frequently mentioned.
3.sustainable consumption in depth: According to e-commerce platform data, the conversion rate of women's clothing with "environmental protection certification" labels is 21% higher than that of ordinary products.
5. Factors influencing consumer decision-making
| factors | influence | Typical performance |
|---|---|---|
| KOL evaluation | ★★★★☆ | The average number of views of the fashion blogger's "pulling weeds" video exceeds 500,000 |
| Buyer Show | ★★★☆☆ | Product pages with real photos have a 40% higher conversion rate |
| Star style | ★★☆☆☆ | Yang Mi’s same UR shirt was sold out on the same day |
Conclusion:The current consumption of women's clothing shows the characteristics of "rationalization" and "personalization". Consumers not only pursue the versatility of basic styles, but also pay attention to the expression of design language. The continued popularity of minimalist brands such as COS and cost-effective fast fashion such as UR reflects the increasingly clear market stratification. It is recommended to pay attention to designer brands with environmental protection attributes and priced in the 800-1,500 yuan range. This will be the next growth point.
check the details
check the details
en
