What are the epidemic toys?
Recently, the global epidemic situation remains severe. When people are quarantined at home or reduce going out, toys have become an important choice for family entertainment. The following is an analysis of data and trends related to epidemic toys in hot topics and content on the Internet in the past 10 days.
1. Classification of popular epidemic toys
| Toy Category | Popular items | Search volume increase |
|---|---|---|
| Educational toys | Lego blocks, puzzles, Rubik's cubes | +45% |
| electronic interactive toys | Intelligent robots, AR interactive games | +38% |
| Handmade DIY toys | Clay, hand knitted set | +52% |
| Home sports toys | Indoor basketball stand, mini table tennis | +60% |
2. Popular trends in epidemic toys
1.Growing demand for family interaction: Due to restrictions on going out due to the epidemic, searches for family interactive toys such as board games and parent-child handicraft sets have increased significantly, with a year-on-year increase of more than 50%.
2.Outstanding educational attributes: Parents are more inclined to choose toys that have both entertainment and educational functions, such as programming robots, scientific experiment sets, etc. The sales of such toys increased by 35% month-on-month.
3.Health and safety become key words: Consumers are paying more attention to the materials and disinfection convenience of toys, and the search volume for toys made of antibacterial materials increased by 70%.
| Popular keywords | Search volume (10,000 times) |
|---|---|
| “Recommendations for epidemic toys” | 120 |
| "Children's Home Toys" | 95 |
| "Disinfection toys" | 80 |
3. Consumer Behavior Analysis
1.Mainly online purchases: Data from the past 10 days shows that more than 80% of toy purchases are completed through e-commerce platforms, and the proportion of live streaming has increased significantly.
2.reduced price sensitivity: Consumers are more willing to pay a premium for high-quality, multi-functional toys, and the sales of toys with unit prices between 200-500 yuan are growing the fastest.
3.Social media has a significant impact: Toy reviews and recommended content on Douyin, Xiaohongshu and other platforms have a greater impact on purchase decisions, and the number of related video views has increased by more than 200%.
4. Forecast of future trends
1.Smart toys will become more popular: As technology advances, toys with AI interactive functions will become more popular.
2.Environmentally friendly materials attract attention: The rise of sustainable development and environmental protection concepts will promote the market growth of toys made of environmentally friendly materials.
3.Increased demand for personalized customization: Consumers’ personalized demand for toys will lead to more customized products.
In short, epidemic toys are not only entertainment tools for children, but also an important carrier of family interaction and education. In the future, as market demand changes, the toy industry will usher in more innovations and opportunities.
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