What Catering Co., Ltd.: Analysis of hot topics and hot content in the entire network in the past 10 days
With the rapid spread of Internet information, hot topics in the catering industry are also changing. As a leader in the industry, Youhua Catering Co., Ltd. always pays attention to market trends and uses data to drive decisions. The following are popular topics and structured data analysis on catering-related topics across the entire network in the past 10 days (as of November 2023), providing reference for enterprises and consumers.
1. Popular topic rankings
| Ranking | Topic keywords | Popularity index | Main Platforms |
|---|---|---|---|
| 1 | Pre-made dishes controversy | 9.8 | Weibo, TikTok |
| 2 | Tea drink joint marketing | 9.5 | Xiaohongshu, B station |
| 3 | Healthy and light food trends | 8.7 | Zhihu, WeChat |
| 4 | Catering AI Application | 8.2 | Technology Media |
| 5 | Local snacks come out | 7.9 | TikTok, Kuaishou |
2. In-depth analysis of hot topics
1. Pre-made dishes controversy
Recently, the topic of pre-made dishes entering campus cafeteria has sparked heated discussions across the Internet. Consumers have doubts about the nutritional and safety of pre-made dishes, while catering companies emphasize their standardization advantages. What catering company has discovered through research?67% of respondentsWe hope that the company will disclose the ingredients list of pre-made dishes.
2. Tea beverage brand joint marketing
A new product jointly launched by a leading tea brand and a well-known IP, with sales of more than one million cups in a single day. The success of the joint strategy is reflected in the following data:
| Co-branded object | Topic reading volume | Sales volume growth |
|---|---|---|
| Anime IP | 320 million | 180% |
| museum | 180 million | 120% |
3. Trend of healthy and light food
In autumn and winter, demand for low-sugar and low-fat warm and light meals has increased. What monitoring data from catering company shows?"High protein and light food"Search volume increased by 45% year-on-year, and order volume related to takeaway platform increased by 32%.
III. Changes in consumer behavior
| Age group | Top 1 concerns | Consumption preference |
|---|---|---|
| Generation Z | Social media popularity | Limited edition/check-in |
| 30-45 years old | Food safety | Family package |
4. What are the strategies for catering companies to deal with?
Based on hot spot analysis, we propose the following action plan:
1. Launch“Transparent Kitchen”Plan, disclose supply chain information;
2. DevelopmentSeasonal joint product, combine traditional cultural elements;
3. OptimizationHealthy menu, mark the nutrients and calories.
In the future, Youshi Catering Co., Ltd. will continue to focus on data, provide consumers with products and services that meet their needs, and lead the innovative development of the industry.
(Note: The data in this article comes from the public platform monitoring tool, and the statistical period is November 1-10, 2023)
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