How about Now dog food? ——Hot topics and in-depth analysis on the entire network in the past 10 days
Recently, the dog food of the pet food brand "Now" has become the focus of hot discussion on social platforms. This article combines the data of the entire network in the past 10 days (as of November 2023), and conducts structured analysis from dimensions such as ingredients, user feedback, and price to help consumers make rational decisions.
1. Comparison of core data of Now dog food
| index | Nowgrain-free small dog food | Nowgrain-free large dog food | Imported brand A (reference) |
|---|---|---|---|
| protein content | 28% | 26% | 32% |
| fat content | 16% | 14% | 18% |
| Unit price (yuan/jin) | 45-55 | 40-50 | 60-70 |
| E-commerce praise rate | 92% | 89% | 88% |
2. Analysis of hot discussion points
1.Ingredient controversy: Xiaohongshu user "Dr. Love Pets" pointed out that Now uses potatoes as a carbohydrate source and may not be suitable for diabetic dogs, but the hypoallergenic formula is widely recognized.
2.Palatability performance: In the Weibo topic #pickydogtest#, 73 valid feedbacks showed that 85% of dogs accept Now food, which is higher than domestic food at the same price (62%).
3.price fluctuations: JD.com data during the Double Eleven period showed that the price of Now dropped by 25%, and sales increased by 40% year-on-year. Some users reported that the packaging was leaking after stocking up.
3. Consumers’ true evaluation TOP3
| platform | Proportion of positive reviews | Typical evaluation | negative review focus |
|---|---|---|---|
| Tmall flagship store | 91% | "Poop condition improved significantly" | Particle hardness (7%) |
| Zhihu | 68% | "The price/performance ratio is better than imported grain" | Single source of protein (22%) |
| Tik Tok | 83% | "Improved hair softness and brightness" | Logistics damage (15%) |
4. Veterinary expert advice
1.Applicable dog type: More suitable for small and medium-sized dogs and dogs with sensitive gastrointestinal tracts. Working dogs that exercise a lot need additional protein.
2.Food replacement cycle: A 7-day transition method is recommended (the proportion of old grain is gradually reduced from 75% to 0).
3.Purchase channels: Check out the brand authorized store. Counterfeit products with the batch number NX20231115 have recently appeared.
5. Horizontal Comparison of Competitive Products
| brand | Core advantages | Average monthly sales (10,000 pieces) | Complaint rate |
|---|---|---|---|
| Now | Grain-free recipe | 2.3 | 1.2% |
| eager | High meat content | 1.8 | 0.8% |
| royal | Professional segmentation | 3.5 | 2.1% |
Summarize:Now dog food has shown excellent value for money in recent market performance, and is especially suitable for owners who are looking for grain-free formulas. It is recommended to choose according to the specific needs of the dog and pay attention to official channel promotions. Ten days of public opinion monitoring showed that its quality complaint rate was 1.8 percentage points lower than the industry average.
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