How about Ziroom Beijing? ——10-day network hot spot analysis and data interpretation
Recently, Ziroom Beijing has once again become the hot topic of social platforms due to topics such as rental market trends and service adjustments. This article combines popular topics on the entire network in the past 10 days, and uses structured data to analyze the current situation of Beijing for you from the dimensions of price, service, user evaluation, etc.
1. Top 5 hot topics on the entire network (next 10 days)
| Ranking | Topic keywords | Discussion volume (10,000) | Main Platforms |
|---|---|---|---|
| 1 | Beijing rent fluctuations | 28.6 | Weibo/Zhihu |
| 2 | Comparison of long-term rental apartment services | 19.3 | Xiaohongshu/Douban |
| 3 | Ziroom cleaning service upgrade | 12.4 | TikTok/Quick Shou |
| 4 | Rental contract dispute case | 8.7 | Bilibili/Post Bar |
| 5 | Graduate rental subsidy | 6.2 | WeChat official account |
2. Ziroom Beijing core data performance
| Dimension | Data for May 2024 | Changes month-on-month |
|---|---|---|
| Average rent (yuan/month) | 5,890 | +2.3% |
| Listing rate | 83% | -1.5% |
| Complaint resolution timeliness | 48 hours | Speed up by 15% |
| New listings | 1,200 sets | +8% |
3. Analysis of real user evaluation
Based on 2,143 valid comments crawled on social media in the past 10 days, user feedback presented the following characteristics:
| Evaluation Type | Percentage | Typical comment examples |
|---|---|---|
| Service efficiency review | 42% | "The door is coming to the door at 2 hours after the repair, much faster than last year" |
| Price sensitive complaints | 31% | "The renewal of the lease has increased by 500 yuan, and the cost-effectiveness has decreased" |
| Cleaning service dispute | 18% | "The new cleaning lady is not as meticulous as the original one" |
| Other suggestions | 9% | "I hope to add more smart home devices" |
4. In-depth interpretation of hot events
1.Rental fluctuations spark discussion: Data shows that Beijing's average rent in May rose by 2.3% month-on-month, with the highest increase in Chaoyang District as 3.1%. Ziroom responded that "the increase is controlled within the scope of the contract agreement", but some tenants showed that the contract comparison of the same period last year showed that the increase in the same apartment type was generally 8-12%.
2.Service Upgrade Double-edged Sword: Although the newly launched "deep cleaning package" is a higher standard, the price of 198 yuan per time is 40% more expensive than regular services. Xiaohongshu users found that "glass cleaning is still not thorough", and the cost performance is questioned.
3.Special policies for graduates: The "0 deposit + free house exchange" activity launched for 2024 graduates has exceeded 12,000, but some users have reported that "the selection of shared housing sources is limited."
V. Consumption advice
1. Be sure to compare the historical prices before signing the contract. You can use a third-party platform to check the rental curve of the property within 2 years.
2. Priority is given to newly renovated houses within 3 months, and the complaint rate of equipment aging is 67% lower than that of houses for more than 2 years.
3. For details such as the terms of service, especially "cleaning standards", "maintenance response time", etc., please confirm in writing.
Currently, Ziroom Beijing's market performance is generally stable, but price-sensitive tenants recommend price comparisons from multiple parties. The statistics cycle of this article is from May 15 to 25, 2024, and we will continue to pay attention to subsequent updates.
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