What to wear in winter: An inventory of winter outfit trends and hot topics in 2023
As temperatures plummet, winter outfits have become a hotly debated topic online. This article will combine the hot searches on social platforms, e-commerce platform data and recommendations from fashion bloggers in the past 10 days (December 2023) to analyze the most popular outfit guides for this winter.
1. Top 5 most searched winter outfits on the Internet
| Ranking | keywords | Search volume (10,000) | Hot trends |
|---|---|---|---|
| 1 | Down jacket outfit | 482.6 | ↑35% |
| 2 | Under coat | 327.1 | ↑28% |
| 3 | Matching snow boots | 215.4 | New to the list |
| 4 | Layering techniques | 198.7 | persistent high fever |
| 5 | thermal underwear | 156.2 | ↑62% |
2. List of must-have items for winter 2023
| Category | Popular styles | Popular elements | Reference price range |
|---|---|---|---|
| coat | Quilted down jacket, wool coat | Stand collar design, earth tones | 300-3000 yuan |
| inner wear | Turtleneck sweater, polar fleece | Cable texture, checkerboard | 100-800 yuan |
| trousers | Corduroy trousers, fleece sweatpants | Tapered cut and drawstring design | 150-600 yuan |
| shoes | Thick-soled snow boots, Martin boots | Waterproof material, plush lining | 200-1200 yuan |
| accessories | Knitted scarf, wool hat | Contrast color design, logo printing | 50-300 yuan |
3. Temperature graded dressing plan
According to the recent cold wave warning issued by the China Meteorological Administration, we have compiled some dressing suggestions for different temperature ranges:
| temperature range | Core match | Number of thermal layers | Protection of key parts |
|---|---|---|---|
| -15℃ or below | Long down jacket + heating underwear + wool pants | 3-4 floors | Head/Hands/Ankles |
| -5℃ to -15℃ | Parka + cashmere sweater + fleece jeans | 2-3 floors | neck/waist |
| 0℃ to -5℃ | Wool suit + turtleneck base + corduroy pants | 2nd floor | wrist/ankle |
4. Analysis of popular outfits on social platforms
Through content analysis on Douyin, Xiaohongshu and other platforms, the following three matching methods have achieved the highest interaction volume:
1.Sweet and cool style layering: A knitted dress underneath a motorcycle leather jacket and over-the-knee boots. Related topics have been read 120 million times
2.Lazy casual style: Oversize down jacket paired with shark pants has become the first choice for college students to wear in class 8 in the morning
3.Retro preppy style: The combination of horn button coat + beret + loafers is the most popular among women aged 30-40 years old
5. Expert advice on keeping warm
Professor Li from the Beijing Institute of Fashion Technology pointed out: "Wearing in winter should follow thethree-tier principle: The innermost layer wicks away sweat, the middle layer keeps warm, and the outermost layer is windproof. special attentionAvoid overdressingIt leads to inconvenience in activities. Choosing smart fabrics with temperature adjustment function is the future trend. "
Dr. Wang from the Chinese Medical Doctor Association added: "key protectionThe neck, waist, abdomen, and ankles are the three areas that dissipate heat the fastest. For every 10°C decrease in clothing thickness in winter, one additional warm item should be added accordingly. "
6. Recommended popular colors for winter 2023
| Pantone color number | color name | Suitable for skin tone | Taboos |
|---|---|---|---|
| 19-4052 | classic blue | all skin tones | Avoid large areas of color contrast |
| 16-1340 | clay brown | Warm yellow skin | Not suitable for cold white skin |
| 13-1520 | coral pink | cold white skin | Choose fluorescent shades carefully |
It’s not hard to maintain both warmth and style this winter. By rationally using layering techniques, choosing functional fabrics, and referencing seasonal fashion elements, everyone can find a winter outfit that suits them. Consumers are advised to prioritize investmentbasic jacketandHigh quality interior, create diversified looks through changes in accessories.
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