What wool coats are popular this year? Analysis of popular trends across the network
With the arrival of autumn and winter, wool coats have once again become the focus of the fashion world. By analyzing hot topics and hot content across the Internet in the past 10 days, we have sorted out the most popular wool coat styles, colors, matching methods and consumer concerns in 2023. Below is detailed structured data and analysis.
1. Top 5 popular wool coat styles
| Ranking | Style name | Features | heat index |
|---|---|---|---|
| 1 | oversize coat | Loose fit, lazy and high-end feel | ★★★★★ |
| 2 | Double sided woolen coat | Lightweight and warm, reversible | ★★★★☆ |
| 3 | retro plaid coat | British style, classic and versatile | ★★★☆☆ |
| 4 | lace-up bathrobe coat | Elegant and casual, showing off your waist | ★★★☆☆ |
| 5 | short wool jacket | Neat and tall, friendly to small people | ★★☆☆☆ |
2. The most popular wool coat colors in 2023
According to data from social media and e-commerce platforms, the mainstream colors of wool coats in autumn and winter this year show the following trends:
| Color classification | Representative color number | style adaptation |
|---|---|---|
| classic neutral colors | Camel, charcoal gray, oatmeal white | Commuting/Daily |
| Low saturation Morandi color | Haze blue, gray pink, bean paste green | Gentle |
| Rich autumn and winter colors | Caramel brown, burgundy, jet black | retro/aura |
3. Analysis of consumer purchasing concerns
Through statistics on e-commerce platform comments and search keywords, we found the three dimensions that users pay most attention to when purchasing wool coats:
| Focus on dimensions | Specific needs | Proportion |
|---|---|---|
| Material | 100% wool content, anti-pilling treatment | 42% |
| Version | Slimming effect, shoulder line design | 35% |
| Practicality | Windproof, machine washable | 23% |
4. Inventory of the same styles of goods brought by celebrities and internet celebrities
Recently, the dressing demonstrations of many fashion bloggers and celebrities have driven the popularity of specific styles:
| representative figure | Same brand | price range | Bringing goods effect |
|---|---|---|---|
| Yang Mi | MaxMara Teddy Bear Model | ¥15,000+ | Search volume +300% |
| Xiaohongshu fashion blogger | ZARA imitation cashmere series | ¥599-899 | Out of stock 3 times |
5. Purchasing suggestions and matching skills
1.Choose according to body shape: It is recommended to choose H-shaped straight cut for fat body types, and short or lace-up styles are recommended for petite people.
2.color matching formula: Camel coat + white inner layer + blue jeans = classic and perfect; black coat + all-black inner layer = full sense of luxury.
3.Maintenance tips: Wool coats need to be dusted regularly with a special brush. When storing, they need to be hung and camphor wood strips placed to prevent moths.
Judging from the data, the fashion trend of wool coats this year takes into account both practicality and fashion, and consumers are more willing to invest in classic models than fast-moving consumer goods. What factors do you pay more attention to when purchasing? Welcome to leave a message for discussion!
check the details
check the details
en
