What brand of rice water is good? Analysis and purchasing guide of popular brands across the Internet
In recent years, rice water has become a hot topic due to its natural nutrients and skin care benefits. Many consumers are faced with the question "Which brand of rice water is good?" when purchasing. This article combines the hot data of the entire network in the past 10 days to provide you with a structured analysis of popular brands and purchasing points.
1. Ranking of popular rice water brands in 2023

| Ranking | brand name | heat index | core selling point | reference price |
|---|---|---|---|---|
| 1 | MIZON | 9.2 | Korean original/fermentation process | ¥89-120 |
| 2 | the name of nature | 8.7 | No additives/suitable for sensitive skin | ¥65-98 |
| 3 | HADA LABO | 8.5 | Japanese technology/whitening effect | ¥75-110 |
| 4 | PROYA | 8.1 | Domestic big brand/high cost performance | ¥59-89 |
| 5 | SKINFOOD | 7.9 | Organic raw materials/moisturizing highlights | ¥88-130 |
2. The five purchasing factors that consumers are most concerned about
According to analysis of popular discussions on Xiaohongshu, Douyin and other platforms:
| Focus on elements | Mention frequency | Represent the brand |
|---|---|---|
| Ingredient safety | 87% | The name of nature/Kerun |
| whitening effect | 76% | HADA LABO/SEKKISEI |
| Moisturizing ability | 68% | MIZON/LANEIGE |
| price range | 65% | PROYA/Pechoin |
| fermentation process | 53% | IOPE/Sulwhasoo |
3. Expert advice and usage tips
1.Sensitive muscle test: Even if it is a natural ingredient, it is recommended to test it behind the ear before first use. Recently, there have been many allergy cases discussed in Xiaohongshu.
2.Save method: It needs to be refrigerated (2-8°C) after opening. The shelf life of most brand products is only 3-6 months. Actual measurements of Douyin’s popular videos show that they are prone to deterioration when stored at room temperature.
3.Best time to use: Use after cleansing at night for better absorption. Wet compress with cotton pad can increase absorption rate by 30% (data source: Beauty Practice Laboratory).
4. DIY rice water has become a new trend
Weibo topics in the past week# homemade rice water #It has been read more than 12 million times, but experts remind:
| project | Commercially available products | homemade products |
|---|---|---|
| pH stability | 5.5-6.0 (standard) | 4.8-8.2 (large fluctuations) |
| health standards | Aseptic processing | Easy to breed bacteria |
| active ingredient | Add dimension B/E | Basic nutrition only |
5. New product preview in 2023
1.YangshengtangA birch sap + rice water compound formula will be launched (expected to be launched in October)
2.perfect diaryJointly branded with the Rice Research Institute to develop cosmetic-grade rice water (containing oil control factors)
3.Bloomage BiotechnologyThe patented "micromolecule rice water" has been registered (contains hyaluronic acid)
To sum up, the choice of rice water should be based on skin type and needs. Korean brands are more mature in technology, and domestic brands have outstanding cost performance. It is recommended to make a comprehensive judgment based on the recent real evaluations of major platforms (such as the latest horizontal evaluation of Bilibili UP host "Rongdianer") to avoid blindly following Internet celebrity models.
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